List Cleansing and Hygiene

List Cleansing and Hygiene

by mlgadmin

Better and responsive campaigns demand clean, accurate, and updated lists.

30 to 35% of customer databases decay each year. Obtaining and maintaining quality lists is one of the top priorities of CMOs around the globe. Stale contact lists have a heavy, negative impact on your marketing and sales campaigns. It can increase operational costs and, what’s worse, make your digital marketing strategy fail.

List cleaning involves list validation and verification on your existing customer database. It maintains a healthy contact list by freeing up all irrelevant contacts i.e. typo errors, duplicate and inactive emails and postal addresses. 

How you benefit:

  • Maximize deliverability
  • Increase response
  • Reduce bounced emails
  • Lower SPAM complaints
  • Avoid ISP blacklists 

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